Print has been acquired by an independent group of collaborators—Deb Aldrich, Laura Des Enfants, Jessica Deseo, Andrew Gibbs, Steven Heller and Debbie Millman—and soon enough, we’ll be back in full force with an all-new look, all-new content and a fresh outlook for the future. The battle was fierce this primary season. In our Democrat candidate logo bracket, there were decisive defeats. There were upsets. There were, admittedly, contenders we were surprised to see advance at all. There were … bright green logos? The skirmishes have been fought and a victor has emerged in our 12-candidate single-elimination contest. But first, a recap of the results that brought us to this point. Round 1 Round 2 Round 3 Ultimately, we were left with two final contenders: As voters made their picks over the past week, Print diligently lingered outside public libraries and churches nationwide to conduct a series of exit polls. Here’s a sampling of what the Biden logo supporters said:
And here’s a sampling of what the Warren logo supporters said:
So: Who won? America’s Graphic Design Choice Is: . . . *Drumroll* . . . . . . . . *Builds tinfoil shelter around computer to ward off election interference* . . . . . . . . . Congrats to the Elizabeth Warren for President graphic design team for claiming 65.3% of the final vote. Print has reached out to the crew for a Q&A about the logo, and will follow up before too long. In the meantime, we also polled voters on what they wish they would see in candidate logos at large—and the results might just offer some clues for the next wave of presidential designers.
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Charles Gorton
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April 2020
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