(Guest post by Ayelet Szabo-Melamed, Director of Marketing at XMPie. It originally published on XMPie.com on April 17, 2018.) Today, many enterprises are using Variable Data Printing (VDP) to deliver customized enterprise communications to their customers in clever, relevant ways. VDP is often used for mass personalization production such as processing multiple records to target different individuals in a direct mail piece and printing one large batch as the final output. But what if you need, as enterprises often do, more complex, data-driven and tailored documents in smaller volumes and on-demand? With XMPie technology, you can do it both ways. XMPie can be used for large batch projects and small on-demand jobs. Our VDP software marries design with rules and data-driven content – such as varying images, text, character styles and colors – enabling the creation of highly flexible, creative documents. Our Web-to-print software with built-in VDP features enables you to create customized, on-demand documents so you can produce the amount you need, to your specifications, at any point in time. Below we’re going to walk through a recent example that we featured in a recent webinar to show how the Unum Group used our software to transform its document ordering workflow for its sales agents. Marketing on Demand with UnumThe Unum Group is a large enterprise in the Insurance Industry providing financial protection benefits via the workplace in the United States and the United Kingdom. Unum’s employee benefits portfolio helps protect millions of working people and their families in the event of illness or injury. Their product portfolio includes over 11,000 insurance product marketing documents. This collateral includes a variety of static, generic materials that are created, printed, warehoused and distributed. They needed to find a way to transform their workflow for producing their insurance product marketing collateral including how to simplify the process for agents and internal resources, make insurance products more consumer-friendly, and drive the shift from print to digital. Unum turned to XMPie for help. XMPie’s Web-to-Print software, PersonalEffect StoreFlow, has built-in VDP features, so Unum was able to quickly build and deploy a marketing portal for their sales agents to access and produce customized enterprise communications on-the-fly. Say Goodbye to Static, Generic CollateralBy using XMPie software their agents can now create customized enterprise communications PDF documents on-the-fly by supplying all the customization parameters by which to create the document, automatically, on-brand at the exact point they are needed. Each agent has access to one customizable document per insurance product instead of hundreds of static documents to improve the experience for both agents and consumers. Watch the webinar replay to learn more about how Unum:
Find some ideas to transform marketing collateral workflow for insurance products. Simplify fulfillment for agents and employees, and make insurance products more consumer-friendly. And get in touch if you’d like a demo of the software or if you have any questions. via Tumblr Transform Your Document Ordering with a Marketing Portal with Built-in VDP features
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Surgeons at Guy’s and St Thomas’ NHS Foundation Trust, London, are using 3D printing technology to improve the success rates of life-saving, complex organ transplantation in young children. This is exemplified in the case of two-year-old Dexter Clark, who was born with severe kidney problem recently received a larger-than-average kidney from his father, Brendan Clark. via Tumblr Surgeons use 3D printing for two-year-old life-saving, complex kidney transplant Arevo Inc, a Silicon Valley startup with backing from the venture capital arm of the Central Intelligence Agency has produced what it says is the world’s first carbon fiber bicycle with 3D printed frame. via Tumblr Arevo makes 3D-printed bike frame, names new CEO, $12.5M funding round (This special post is based entirely on content shared by Gina Testa, President, Gina Testa Consulting, during this webinar: “7 Result-Generating Ideas You Can Implement Today.”) Wherever you find your ideas for generating revenue, you need enough people to make them happen. For many organizations, that’s getting harder and harder to do. If you’re an in-plant manager or own a print business, here’s an idea: bring in some interns. Start with one, or bring in more if you’re ambitious. Two-year junior college students, four-year institutional students and graduate students all seek ways to build their resumes, learn something new and get job experience. They’re looking for you, whether you’re in sales, marketing or operations. As interns, students get hands-on experience in the real world. What a fantastic chance to see actual print environments and get excited about a career. Good for you, and good for them. You’d be amazed at how much they know already and how hard these millennials work. They’re technologically savvy, and bring creative energy, too. What’s also appealing about students are their flexible hours. They don’t have to work 9 to 5. They might be more available for evenings or weekends, and that gives you more options. Start an intern program and you’ll also have a feeder system for print business employees. Blog explains what else an intern program does for your print business. Check Local Schools for Print Intern CandidatesIf there’s a print or graphics school nearby, you’re really in luck. A good resource for finding such schools is the Print and Graphics Scholarship Foundation. You’ll find lists of U.S. schools that have programs in graphic communications. Another suggestion is to investigate your own local colleges and universities. This is a good time of year to put out the word. Your employees might also have a son or daughter who would be interested in an internship. How to Use Interns in Your Print BusinessIf you’ve got a bottleneck in your back office, maybe bring in an accounting intern. If your sales operations staff is lean, that’s another area to consider placing an intern. One printing company did something very clever. They brought in an intern who actually did research for sales calls and prepared background reports on particular prospects. That way the sales reps, whose time was more expensive, didn’t have to do that work themselves, and they were out in front of that client. Feeder System for Print Industry WorkersHere’s what else an intern program does for your print business; it’s a feeder system for future employees. There’s not an industry around that doesn’t say one of their biggest issues is finding qualified employees. It’s not just graphic communications. Interns give you a way to screen for potential employees. The internship is a trial run that lets you check them out in action. Anyone can fool anyone in a one-hour interview, but no one can sustain a false front for three or four months. You’ll find out what their work ethic is really like. They’re checking you out too, to see whether they like your company culture. Does your organization have a higher purpose? Can I fit in here? Try More Ideas for Generating RevenueIf you do one thing to increase revenue, try bringing an intern on board. You can flexibly augment your staffing capabilities short-term. That might give you the added bandwidth and brainpower you need to tackle some of the other ideas in this on-demand webinar: “7 Result-Generating Ideas You Can Implement Today.” via Tumblr Add Print Interns. Grow Print Revenue. The team at Limbitless Solutions is partnering with researchers at Oregon Health & Science University (OHSU) on a clinical trial that will determine whether the devices will be covered by insurance. via Tumblr OHSU, UCF Limbitless Solutions launch first U.S. clinical trial of 3D-printed prosthetics for children Nanfeng Co., Ltd announced that its subsidiary Nanfang Additive Manufacturing Technology Co,.Ltd reached an agreement with the Tubular Goods Research Institute of China National Petroleum Corporation (CNPC) for a development project for special fittings, which will make use of additive manufacturing. The two sides have signed a contract for joint technology development. via Tumblr Nanfang Additive Manufacturing EBM metal 3D printing used for oil and gas pipelines for the first time Australian metal additive manufacturing company Titomic today announces the launch of the world’s ‘largest’ metal 3D metal printer at its state of the art facility in Melbourne, Australia. Based on traditional cold spray technologies, the new 3D printing process can print on a 9 m long x 3 m wide x 1.5 m high scale. via Tumblr Titomic launches worlds largest 3D metal printer in Melbourne General Motors is using generative design software, 3D printing, AI and cloud computing to introduce the next generation of vehicle lightweighting. General Motors has described “the technologies are key to developing efficient and lighter alternative propulsion and zero emission vehicles.” via Tumblr GM using Autodesk software, 3D printing, AI and cloud computing for vehicle lightweighting The wedding of Prince Harry and Ms. Meghan Markle is due to take place on this Saturday 19 May 2018 at Windsor Castle in England. In celebration of the Royal couple’s dedication to the fight against single-use plastic bottles, Israeli sparkling water manufacturer Sodastream announced on Tuesday that it was launching a set of exclusive limited-edition bottles sporting miniature “hats”. Each of the five original hat designs is inspired by an iconic look that was previously worn by female royals. via Tumblr SodaStream auctions water bottles with fancy 3D printed hats in honor of Prince Harry, Meghan Markle royal wedding Researchers at University of California, Los Angeles (UCLA) have developed a technique that uses a specially adapted 3D printer to build therapeutic biomaterials from multiple materials. They are hoping the on-demand 3D printing of complex skin-like tissues could be used in transplants and other surgeries in the near future. via Tumblr Researchers develop 3D printer that can make complex body tissues |
Charles Gorton
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