Neri Oxman’s Mediated Matter Group has unveiled the final five “death masks” in the Vesper trilogy. This new collection is intended to explore themes of rebirth, and the masks were 3D printed using bioactive materials in order to release chemical substances, suggesting the future of bio-engineering and smart objects. via Tumblr Neri Oxmans final 3D printed Vesper death masks explore concept of rebirth
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Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney Looking for a new application to re-charge revenue? There’s never been a better time to dive into triggered direct mail. Here’s how it works. Based on what action a consumer takes, a particular trigger determines the type of message that is sent. The communication goes out quickly, within 24 to 48 hours, while the action and motive are fresh in the mind of the consumer. As a result, the attention of a highly qualified prospect may be captured at the peak of their purchasing probability. Examples of behaviors that trigger specific communications could be:
Data Essential for Triggered Direct MailTrigger strategies can be set around many types of behavior, but the data drives it all. Companies might have data generated by triggers like:
The specific trigger depends on the data available to the business. What triggers something in retail won’t be the same as what works in banking, but the concept remains the same. It’s about using action-related data from one behavior to send a physical piece in the hopes of generating another behavior while interest is high and active. A key question is what kind of data does a business have that can be integrated into a triggered direct mailer stream? With this understanding, an intentional, strategic communication workflow can be built to drive a specific action. Data should be processed frequently to have mail hit at the height of relevance within that critical 24-48 hour period. Data Drives Action, Personalization and MetricsA variety of industries and businesses can and do use trigger campaigns because it’s such a flexible tactic. Healthcare, real estate, financial services, education, any number of markets have different customer journey touch points that could trigger a specific direct mail piece. Triggers can be almost anything, and that makes triggered direct mail a good tactic for targeting by segments. Examples of triggered mailers:
Data is key to all this, whether you build, partner or acquire it. Data integrators work with clients and help drive strategy. PSPs with specialties in certain industries may already have insights into the data their customers can capture. Trigger programs can be built around almost any type of data your business or customers work with, and automation adds speed and accuracy. Some providers use XMPie software to connect to databases for personalized multichannel campaigns synchronized across channels and touchpoints. XMPie brings analytics, campaign management and automation for campaigns that deliver personalized communications across print and digital touchpoints. Make a Convincing Case for Triggered Direct MailThink of triggered direct mail as an ongoing strategy, because the universe of action takers continually refreshes. Data and analytics help optimize the practice as you go. It’s an application well suited to a digital press that’s set up for on-demand and variable data mailers. Variable data printing capitalizes on personalization to further boost mail piece relevance. State-of-the-art production equipment produces high-quality digitally printed pieces without sacrificing turnaround. Inkjet-printed, data-targeted direct mail brings fast, high-quality personalization to your clients’ multichannel marketing at low cost. Advances in inkjet production, workflow and personalization software now make it possible to run a lean operation that minimizes waste. That means more profit for you, and it’s a convincing case to take to your customers when you deliver more revenue to their bottom line through relevancy. Triggered direct mail strategies can be set around many types of behavior in many industries, but the data drives it all. Learn more in this blog. Make sure you’re subscribed to this blog for more posts on triggered direct mail and other ways to grow and sustain your business. The Xerox Market Segment Series is a good place to start. via Tumblr Triggered Direct Mail Gets Results for Marketers $500k awarded to Arkansas Michelle Bernhardt-Barry to develop 3D printed soil for construction4/26/2018 A researcher at the University of Arkansas has been awarded a major grant for her research on soil. She is exploring natural hierarchical structures and how they can be integrated in soil to optimize its strength, in order to eventually use it as an effective 3D printing material for construction projects. via Tumblr $500k awarded to Arkansas Michelle Bernhardt-Barry to develop 3D printed soil for construction A team of engineers at the University of Minnesota have succeeded in 3D printing electronics directly on to human skin for the first time. They made use of a desktop 3D printer, motion-sensing software, and a specialized ink, to print electronics on a subject’s hand, and they were also able to print biological cells on a mouse’s skin. via Tumblr Minnesota researchers 3D print electronics and biological cells directly on skin Researchers develop 3D printed dentures filled with anti-fungal medication to treat infections4/26/2018 A team of researchers from NY’s University at Buffalo have made use of 3D printing to create an innovative set of dentures. They are implanted with an anti-fungal medication, which is gradually released over time to fight infections in the user’s mouth. via Tumblr Researchers develop 3D printed dentures filled with anti-fungal medication to treat infections German researchers have succeeded in using metal 3D printing to produce a tool in zero-gravity. Following up on previous efforts with ceramics, the BAM institute was able to stabilize the powder bed in order to 3D print a metal wrench for the first time. via Tumblr German BAM institute 3D prints a metal tool for the first time in zero-gravity News Roundup: Robo 3D supports MOD-t users LulzBot Mini 2 3YOURMIND Identify3D CollPlant Ultimaker4/25/2018 In case you missed out any of the most recent 3D printing developments in what has been another busy week or so, here’s the latest roundup to get you back up to speed. Stories this time around include Robo 3D providing support for users of New Matter’s MOD-t 3D printer, Aleph Objects demonstrating the latest LulzBot machine at the Rapid + TCT conference, and many more besides. via Tumblr News Roundup: Robo 3D supports MOD-t users, LulzBot Mini 2, 3YOURMIND, Identify3D, CollPlant, Ultimaker A team of researchers at CMU have developed a technique known as Thermorph, which 3D prints self-folding objects. Taking advantage of post-printing warpage in thermoplastics, the team used cheap desktop 3D printers to speed up the printing process by programming folds into flat objects, which then assumed their final shape upon heating. via Tumblr CMU scientists create self-folding materials using cheap desktop 3D printer A keynote speech at this year’s Rapid + TCT conference has identified 3D Currax Solutions as one of the companies to look out for over the next few years. The pioneering Canada-based firm has developed LCD 3D printing technology that enables improved speeds and more efficient scaling, and it is targeting the plastics manufacturing market. via Tumblr 3D Currax high-speed LCD 3D printing with REACT1 technology creates buzz at Rapid + TCT A team of researchers in South Korea have developed a 3D printing platform for creating customized food items. The technology can precisely control the structure of food at a microscopic level, which could be used to optimize and personalize its nutritional properties. via Tumblr South Korean researchers working on 3D printed food for personalized nutrition |
Charles Gorton
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April 2020
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